Start with the business outcome, not the feature list.
A digital project becomes easier to evaluate when you connect every technical decision to a customer need or business objective.
What to consider
Scope and information architecture. Design and conversion. Content and search visibility. Integrations and operational workflows. Performance, accessibility and ongoing improvement.
Why this matters
The cheapest option is not always the lowest-cost option if it creates rework, weak conversion or limits future growth. The best option is the one that fits the job you need the digital experience to do.